Great news in the world of junk mail! San Francisco’s Board of Supervisors voted 10-1 to pass legislation that would ban unwanted delivery of the Yellow Pages. Each phone book would have to be “personally delivered to an occupant or authorized representative of the residence or business or left at the residence or business following a request.”
You do have the ability to sign up for an opt-out registry in a few cities, but this bill is different. The Yellow Pages would have to confirm you want a book before giving you one. The legislation also includes a public outreach campaign to make sure seniors and low-income people aren’t deprived of useful information.
This is not a done deal just yet. The bill faces one more vote this week, but it is expected to pass. If it does, it could eliminate over a million Yellow Books that rarely get any use. Let’s hope this starts a trend for other cities to jump on board. Nice work San Fran!